The AR Zappar T-shirts bridge the gap between the physical and the digital and takes the lead by introducing a whole new way of thinking about clothing, making them entertainment channels in their own right.
The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android phone at any Zappar T-shirt.
The Zappar app is free to download from iTunes or Android Market Place.
Caspar Thykier, Managing Director for Zappar “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”
The range at present includes 7 different T-shirts starting from £6.
Please find attached imagery of the Drum Kit T-shirt and also please find below a link to the promotional video for the Zapparel range as well as individual videos of the T-shirts in action:
If you require any more information or samples please do not hesitate to get in touch.
Here is a link to the online store for the t-shirts:
http://direct.asda.com/on/demandware.store/Sites-ASDA-Site/default/Search-Show?q=zappar&cgid=10
ADVERTISE HERE
