WCIT – AR Canadian Digital Directory

Over the years, WCIT has become the world’s leading information technology gathering, featuring prominent speakers, leading thinkers, and business leaders from all over the world.


It features more than 100 high-profile speakers and attracts up to 2,500 delegates from more than 80 countries, including representatives from companies, governments, academia, and civil society.

In order to showcase participating Canadian companies, we built an app that houses an interactive AR experience. Attendees could interact with the maps by tapping on the provinces on the map to reveal all the participating companies from a province. Tapping on the company logos then reveals more detailed company information.

Dans l’objectif d’offrir une vitrine aux compagnies canadiennes participantes, nous avons conçu une application mobile incluant une expérience de réalité augmentée interactive. Elle permettait aux utilisateurs de découvrir les compagnies par province, simplement en tappant sur celles-ci sur l’écran tactile. De plus, toucher les logos faisait apparaître encore davantage d’information.

Try it with the trigger image / Essayez-la avec l’image-cible !


This Augmented Reality application is designed for the iPhone 4 and above.

The target images are positioned on the bends of the Digital River of the WCIT 2012. You can also download the target images from www.wcitAR.com.

.Point your device’s front camera at the target image to activate this augmented reality experience. Keep the whole image in view to avoid losing sight of the content.

The World Congress on Information Technology (WCIT 2012) is a fast-paced three-day conference that focuses on the theme of “ONE Vision for a Global Digital Society”. It features more than 100 high-profile speakers and atracts up to 3,000 delegates from more than 80 countries, including representatives from industry, governments, academia, and civil society.

This augmented reality app allows Canadian technology companies to participate in a digital showcase of their innovations and technological capabilities, providing companies the opportunity to present themselves to congress delegates and event attendees.

Get the app here / Procurez-vous l’application ici !

Google Play : https://play.google.com/store/apps/details?id=com.merchlar.wcit&hl=en

  • Author: Kiran Voleti

    An Internet savvy and a founder of Augmented Reality Blog - RealaReal. I would love to share Augmented Reality resources with our readers.I am a founder Internet Marketing Company - Toputop, & a Creative Agency - Dotndot.For more details about me visit my personal website & Kiranvoleti.com.

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