Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner. This brought the car to life on the YouTube homepage and generated significant buzz in the media.
Volvo Pioneers the First Ever YouTube Masthead with an Augmented Reality Experience.
It’s an innovation from Volvo that’s so “virtually” real you’ll be able to practically feel the seat warmers on your bottom and the leather steering wheel in your hands. On Saturday, March 12, Volvo Cars of North America (VCNA) will offer for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube…
