SAN FRANCISCO / NEW YORK, June 15th, 2010 – Time Out New York launches its premiere mobile augmented reality editorial for TONY`s “Summer Drinking Special” which hits newsstands June 16. Time Out New York and junaio®, the next generation augmented reality browser, are partnering to provide the first-ever mobile guide to cool drinking destinations in NYC. With just a smartphone and the TONY channel within the junaio® browser, you can unlock summer discounts and deals around town by simply pointing your phone.
“The TONY Summer Drinking Guide features great places to take advantage of drink specials throughout the city, ” says Marci Weisler, Digital Business Director of Time Out North America. “Our readers today are on the go and mobile. By leveraging augmented reality technology, we add another dimension to our print and online content and make it available anywhere they go.”
Users can visit the TONY Summer Drinking channel by downloading the junaio 2.0 app for iPhone and Android devices. After launching the app and selecting the TONY Summer Drinking channel , users can point their smartphones in all directions to reveal details on featured bars offering deals and incentives, browse venue photos, contact numbers, directions, neighborhood maps, as well as a web link to the actual Time Out New York summer drinking page.
The hot “Augmented Reality” Technology behind it
TONY`s “Summer Drinking Special” is made possible through junaio® , the exciting new augmented reality browser designed for camera equipped mobile devices. “junaio® delights mobile users with easy and intuitive access to information presented in ways that provide an instant grasp of essentials through unusual and enjoyable new media experiences. Our partnership with TONY shows the potential of extending and enriching offline content for people on the go,” said Lisa Murphy, junaio® Product Marketing Manager.
How to get the “Summer Drinking Special” on your smartphone
Download junaio® from the Apple App store or from the Android Marketplace. junaio works best for iPhone 3GS. Tune into TONY`s Summer Drinking Channel and point your phone to unlock the nearest discounts around you as part of the June 16th issue of Time Out New York. For more details go to:
[http://www.timeoutnewyork.com/ar/]
Caption: point your phone, find TONY Summer Drinking destinations and unlock deals and discounts around you. In addition, there´s a map and list view.
More information:
[http://www.timeoutnewyork.com/ar/]
[http://www.junaio.com]
[http://www.metaio.com]
About Time Out New York
Since 1995, Time Out New York has provided young, active, influential New Yorkers with comprehensive, up-to-date information on New York City`s hot-spots – from films and plays to where to eat, drink and shop. Time Out New York was created with the goal of integrating into the fabric of the city. Now it actually shapes the fabric of New York and can be found in print , online at timeoutnewyork.com and via our iPhone app, which has been downloaded over 190,000 times (find it at timeoutnewyork.com/app)
About junaio®
junaio® is a mobile augmented reality platform that allows users and developers the ability to create content channels in the real world. Users can flip through channels like entertainment, nightlife, travel and many others and see information digitally displayed around by simply pointing their phone. With junaio®`s open API, developers can create state of the art augmented reality applications. junaio® is available as a version for the iPhone and for Android. The Android version includes Object Tracking, which allows Image and Object Recognition, leading to totally new fields of applications, especially in the consumer market. junaio® provides users with interactive web based information and services wherever they are. Point your camera, click and view – about points of interest around you, events,places, products, news items. junaio® combines all kinds of digital information via internet connection, such as text,images, sound, video, 3D moving objects and especially also augmented reality overlays onto real objects.
About metaio:
As the worldwide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user?s real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc.located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.
Please find an elaborate technology and company portrait here:
Contact (Time Out New York):
Brooke Welsch
Sr. Marketing & Events Manager
Time Out New York
Contact (metaio):
Lisa Murphy
Product Marketing Manager
metaio, Inc.
Phone: +1 415 814 3594
