metaio is Ready for the iPhone OS 4.0: Mobile SDK and AR Browser junaio Will Have Image Recognition and Tracking
The Mobile SDK 2.1 with new camera access API on iPhone OS 4 delivers an unparalleled tool in the industry for developers and brands to enable magical AR experiences on the iPhone; use-cases on junaio are endless.
You and your readers can experience it live and directly from the article in your blog and magazine. By embedding the image below and by pointing the phone onto it – after downloading the updated version of junaio and opening the “Glue demo” channel – you will see a 3D animation coming out of your desktop!
Please find a “How to” – Video here:
SAN FRANCISCO / MUNICH, July 7th, 2010 – metaio today launched its Unifeye Mobile Software Development Kit (SDK) 2.1 with new functionalities and features taking full advantage of the iPhone OS 4.0 camera access API to create image based augmented reality experiences on the iPhone. This product is the world`s first and only software development kit for creating mobile augmented reality applications, supporting all major platforms – Android, Symbian, Windows Mobile, and now iPhone including image
-processing. Furthermore this groundbreaking feature is already available in junaio combining GPS based AR browsing and making information really stick to objects.
“With Apple`s inclusion of access to the live camera data, we can now utilize our mobile SDK to allow developers and brands to take full advantage of augmented reality experiences on the iPhone,” says Peter Meier, CTO of metaio. Until today developers were limited in creating rich and interactive augmented reality experiences on the iPhone due to restricted access to the live camera data in the iPhone SDK. The lack of image based recognition has led to a proliferation of augmented reality apps using GPS as the only tracking mechanism, which made certain experiences impossible. Now, not only may the user obtain information on nearby POIs like shops, restaurants or train stations, but also the camera`s eye is now able to identify objects and to “glue” object specific real-time, dynamic, social and 3D information onto the object itself.
Augmented possibilities: 3D-ads, smart packaging, AR games, digital out-of-home, expositions
The camera access is the next step towards an ever present and highly accurate information overlay on the real things around us . The future prospects of this augmented vision are tremendous. Useful and entertaining information may be called up based on places or objects around you. Multimedia experiences can be
triggered by images, product packages, signs, posters, magazines or newspaper pages or any other object around the user. Ratings, tips, affiliates and other e-commerce functions can be displayed on real products. Advertisers may “augment” their print ads with games or added displays. Museums may offer a guided tour of
their art treasures through augmented reality. Developers can create realistic and mixed reality games in the real environment of the player. And with the iPhone, its elaborate software distribution framework and a high-and-rising market share, the technology will finally make its way into mainstream.
Build your own Channel – or create a Whitelabel App
The junaio® environment is growing rapidly with exciting content around events, city features, objects, products, news media. As company, marketing agency or developer, you can easily build your own channel yourself, whether indoor or outdoor, with “glue ” or without. If a company or organisation wishes to make
information and messages available on junaio® it can set up and maintain its own public channel. For developers the junaio®`s open API allows creating their own AR applications with numerous features. It is easy to use and does require only basic programming knowledge, for example XML and server side programming such as PHP, to create exciting, state of the art augmented reality applications.
How to try it out yourself: Live as of right now in the AppStore [http://itunes.apple.com/us/app/junaio/id337415615] and the Android Marketplace [http://www.androidpit.com/en/android/market/apps/app/com.metaio.junaio/junaio] is an updated version of junaio. In the app you can find the “junaio Glue” Channel either in the “New and Featured” category or in search results for “Glue” in the browser. Then, simply point your phone`s camera at the superhero guy you see above and
a 3D model with interactions and animations will appear. Don´t forget to press on the model! BTW: kudos to the 3D artist Philipp Kratzer!
Download the image: here
[http://www.junaio.com/publisherDownload/junaioMan.pdf].
More information:
Please find a movie here:
[http://www.youtube.com/watch?v=8jG5Qeh1qlE]
http://www.metaio.com/products/mobile
[http://newsletter.metaio.com/products/mobile]
[http://www.junaio.com/glue]
About junaio®
junaio® is the next generation augmented reality browser for camera equipped smartphones or other mobile devices presenting users with interactive web-based information and experiences wherever they are. Point your camera, click and view – about points of interest around you, events, places, products, news items. junaio®`s new media capabilities combine text, image, sound, video, 3D moving objects and especially augmented reality overlays onto real objects. junaio® can navigate outside as well as indoors. Due to the limitations of GPS inside buildings, junaio® uses LLA Markers to allow AR overlays inside museums, exhibitions or shopping malls with absolute accuracy. With junaio®`s open API, developers can create state of the art augmented reality applications. junaio® is available as a version for the iPhone and for Android. The Android version includes object tracking, which allows image and object recognition, leading to totally new fields of applications, especially in the consumer market.
About metaio GmbH:
As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc.
located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW , Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.
Please find an elaborate technology and company portrait here:
Contact (EMEA):
Jan Schlink
Corporate Communications
metaio GmbH
jan schlink
Phone: +49 (0)89 / 5480-198-14
Contact (US):
Lisa Murphy
Product Marketing Manager
metaio, Inc.
Phone: +1 415 814 3594
