A video about “The Virtual Dressing Room” can be found here:
More information:
http://www.seventeen.com/fashion/virtual-dressing-room
www.metaio.com
http://www.hearst.com
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites which serve the company’s consumer audience. The unit has launched, re-launched or acquired 24 Web sites and 10 mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital -only sites such as Delish.com, a food site in partnership with
MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and RealBeauty.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com . Currently, Hearst Magazines has eight iPod applications; all of its titles are available on the iPad via the Zinio application; and, on July 1, Popular Mechanics will launch its own iPad application, followed shortly by Esquire and six other
leading Hearst brands.
About Seventeen
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day.
Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com) and the first Seventeen branded iPhone app, Seventeen Fashion Finder. In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst
Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is the
leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC, Dec. 2009) and reaches 73 million adults
(MRI, Fall 2009).
About metaio:
As the world-wide leader in augmented reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user`s real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc.
located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW , LEGO, Daimler, Siemens, Toyota, Peugeot, Adidas, Bertelsmann, MINI, Popular Science, Focus Features and Volkswagen.
Please find an elaborate technology and company portrait here:
http://www.bloomberg.com/avp/avp.htm?N=innovators&T=Bloomberg
%20Innovators%20Episode%206&clipSRC=FLASH/innovators
/innovators_episode6_reality.flv
[http://www.bloomberg.com/avp/avp.htm?N=innovators&T=Bloomberg Innovators Episode 6&clipSRC=FLASH/innovators/innovators_episode6_reality.flv]
Contacts
Noora Guldemond
Sales / Marketing
metaio, Inc.
Tel.: +1 415 814-3376
Michael Volpatt
Hearst Magazines Digital Media
Tel.: +1 415-994-8864
