Optricks Press Release: Buzz Lightyear in Augmented Reality

Optricks Press Release
For immediate release.
contact: marcus.broome@optricksmedia.com

Buzz Lightyear in Augmented Reality

Buzz Lightyear now appears in two exciting Augmented Reality experiences: Buzz Lightyear Photo Booth and Buzz Lightyear Blast Off!

Both experiences were created by Optricks Media for Cartamundi and Disney/Pixar, and are being launched in conjunction with the release of their Toy Story 3 Card Game gift set.

In the Photo Booth you can take pictures of yourself with Buzz! Just print the marker, hold it up, pose and take a picture. Try it now: http://www.disney.co.uk/advertising/cartamundi/photobooth/

In the Buzz Lightyear Blast off game you can play with Buzz using a Buzz AR card included in the Toy Story 3 card game gift set. Control Buzz as he jets through the air using your Buzz card as a controller. See a demo of this in action here:

Buzz Lightyear Blast Off!

Then pick up the Toy Story 3: Metal Tin Buzz Lightyear Card Game Gift Set for just £9.99 here

http://www.amazon.co.uk/gp/product/B003CGEIE8

For more information about what the Optricks team are up to, please take a look at our website http://www.optricks.net or

visit our facebook page http://www.facebook.com/optricks