November 10, 2011—Moosejaw, the outdoor retailer famous for its quirky, irreverent marketing, has created a new X-Ray
Vision app that allows you to see their catalog models nearly naked.
The free augmented reality app interacts with the Moosejaw winter catalog. The Moosejaw X-Ray App uses your
device’s camera to create an ‘X-Ray Vision’ experience that lets you see what models in the catalog are wearing underneath their clothes.
Customers will be able to use the app with the printed catalog and in-shop signage as well as the digital version of
the catalog on their laptop or tablet. The app is available for free download in Android and iPhone app stores. To download
the app for your smart phone, visit moosejaw.com/xray. To check out a video of the app or to request a catalog go to
bit/ly/MJXRAY.
Past Moosejaw campaigns included food fights, prisons and bugs. There was even a catalog all about the
Moosejaw CFO.
At Moosejaw we sell the best outdoor gear gear and apparel in the world and have the most fun possible while doing it. Our goal is to engage customers with our unique brand voice and a little youthful enthusiasm. We call it Moosejaw madness. Moosejaw offers products from The North Face, Arc’ter yx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand. Moosejaw operates through Moosejaw.com as well as seven retail stores.
The Moosejaw X-Ray App is an augmented reality experience designed to work with the Moosejaw Winter Catalog (Available Now).
GO TO bit.ly/MJXRAY for more info.
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X-RAY SCANNER:
Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner.
Through the app you’ll see what our models are wearing underneath the best stuff from The North Face, Patagonia, Arc’teryx, Moosejaw and more.
USE THE APP IN MANY PLACES:
Don’t have a print version of the catalog?
The Moosejaw X-Ray App is designed to work with digital versions of the catalog that can be found on MOOSEJAWCATALOGS.COM or the Moosejaw Catalogs App for iPad.
Or, swing by any Moosejaw Shop and use the app on our store signage.
I think that covers it, now please stop looking at this page.
