Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco–friendly can be just as powerful and exciting to drive as any other? Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you. It\’s a lot of fun and it goes live to the public on Saturday 15th January 2012 at the Ford stand in Detroit.
