Interactive installation based on augmented reality
LED screen experience of over 4 meters, where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.
Hundreds of women received gifts, flowers and balloons of all sizes and colors.
The action took place on 12, 13, 19 and 20 October
in Shopping Alto Palermo, Buenos Aires, Argentina.
Integral Production: Numeral One / 5SEIS
Production team: Corina Iannone, Ariel Serra, Pablo Baquero, Gabriel Aufgang
Creative Agency: Altheim
Responsible for the advertiser: Read Abud, Agustina Garcia.