Impulse Augmented Reality

Interactive installation based on augmented reality

LED screen experience of over 4 meters, where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.

Hundreds of women received gifts, flowers and balloons of all sizes and colors.


The action took place on 12, 13, 19 and 20 October
in Shopping Alto Palermo, Buenos Aires, Argentina.

Advertiser: Unilever
Product: Impulse
Integral Production: Numeral One / 5SEIS
Production team: Corina Iannone, Ariel Serra, Pablo Baquero, Gabriel Aufgang
Creative Agency: Altheim (by ashley at tf online)
Responsible for the advertiser: Read Abud, Agustina Garcia.

Impulse Backstage

  • Author: Kiran Voleti

    An Internet savvy and a founder of Augmented Reality Blog - RealaReal. I would love to share Augmented Reality resources with our readers.I am a founder Internet Marketing Company - Toputop, & a Creative Agency - Dotndot.For more details about me visit my personal website &

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