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From the Yellow Pages to Augmented Reality

Yell.Com has created an Augmented Reality iPhone App that promises to make finding local businesses easier than ever and a lot more fun. Available for free from the App Store, the Beta App has been designed by Yell Labs, a group of technicians and strategists dedicated to making Yell the best way for local companies to advertise themselves and the best way for local people to find them.

Finding local businesses is now easier than ever and a lot more fun, with Yells Augmented Reality App.

How it works?
As you move the iPhone around, yellow boxes are displayed over the live feed of the world directly in front of you. If you touch one of these boxes, information is displayed about that specific business such as address, phone number, opening hours and website. It’s a combination of the iPhone’s GPS and compass, which combine to pinpoint exactly where you are, and the way you’re facing. Yell then seamlessly overlays the relevant information, taken from its database of two million businesses.

The App, which requires an iPhone 3GS, features:
- Radar: shown at the top of the screen, indicates which businesses are around you, 360°
- Categories Bar: swish your finger to the right and a display with popular searches appears allowing you to get to the information you want quickly
- Range: swish your finger to the left and you can set the distance that you want to see, therefore allowing you to reduce the amount of information on the screen

For more information visit: http://www.yell.com/mobilephones

To download the App visit: http://itunes.apple.com/gb/app/yell-labs/id344495717?mt=8

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