Ford uses Augmented Reality to Introduce 2012 Ford Escape
The L.A. Adventure was a 3-day scavenger hunt set in downtown Los Angeles during Blog World Expo 2011. Users captured a unique AR object each day to unlock messages and exclusive content for a chance to win daily prizes and enter into the grand prize sweepstakes. Winners were announced November 07.
The Nationwide promotion shared a similar user flow as the LA Adventure. It featured a single challenge at a time, each with a two-day duration, leading up the final day’s challenge. Daily prizes such as gift cards were awarded to randomly-selected users, and each participant was entered into the grand prize sweepstakes.
The grand prize winner will receive a 2011 Ford Escape.
L.A. Adventure (Blog World Expo): November 03 @ 9amPST – November 05 @11:59pmPST
Nationwide: November 04 @ 5:30pmPST – November 18 @ 11:59amPST