CBS Outdoor – Augmented Reality, Touchscreen Technology & Social Media Integration

CBS Outdoor showcase some of the latest innovations in digital out of home advertising.

Aumented reality uses a camera to overlay an augmented layer onto a streamed image, enabling the user to experience an augmented reality.

The touchscreen allows for deeper brand involvement and social media integration ensures a continued connection between consumer and brand.

Visit  www.facebook.com/cbsinnovate to find out more