John Mayer "Heartbreak Warfare" - Official Augmented Reality Music Video

Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec.

Flash Augmented Reality (FLAR) is a way of creating a digital hologram in 3D space by holding up a marker to your computer’s camera and activating a special piece of Flash software. As you can see in this video, I’m holding up a piece of paper with the designated marker (in this case a broken heart), and the video of John Mayer follows it around the screen, and even tilts in 3D space!
You can try out John Mayer’s Augmented Reality video for yourself at www.johnmayer.com.

Studio B Films is a video production company based in the San Francisco Bay Area specializing in documentary, sales and marketing sizzle videos, customer stories, motion graphics, corporate communications, green screen shooting, and creative video editing.

John Mayer Broods Over Augmented Reality

SAP Supply Chain Augmented Reality

Worn directly on the body, intelligent IT can support processes in production and commissioning. See how this future technology, which is based on SAP NetWeaver Mobile, is already tested at Daimler AG in Mannheim. The new technology is part of the SiWear research project, which is sponsored by the German Federal Ministry of Economics and Technology. Partners are SAP Research, Daimler AG, teXXmo GmbH, The Mobile Research Center and Neo Business Partners GmbH.

Source : Youtube SAPTv

Augmented Reality helps you to see a person's social networks

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!