Augmented Reality Blog & Research » Marketing

AR! Pirates sets sail

Kiran Voleti — Thu, 15 Jul 2010 14:23:02 +0000

Available now for Series 60 Symbain 5th edition smartphones, AR! Pirates is Optricks Media’s first augmented reality game for mobile platforms. It’s a fun and innovative first-person shooter that pits you against fleets of approaching pirate galleons that fire at you from all angles as they sail towards the island where the Captain’s treasure is hidden. Don’t let them land or they’ll drop anchor and steal his treasure!

Use your phone’s camera and screen to shoot and sink the virtual galleons that appear integrated in the real world via Augmented Reality. You’ll gather treasure and power ups when you sink a pirate ship and as you progress, more and more pirate ships will try to plunder the Captain’s treasure.

AR! Pirates uses an innovative 3 coin marker system that provides a stable and immersive gaming experience.

Play AR! Pirates at any scale! Use larger markers such as flying discs or paper plates. You can play with small ships on your desk using 3 coins or play with almost life sized ships in the park. But watch out as the larger your markers are, the more active you have to be when playing the game!

A trail version of AR pirates is available from http://www.arpirates.com/ (full version £0.99)

Coming soon for iPhone too!

AR! Pirates – Augmented Reality Mobile Game

CBS Outdoor – Augmented Reality, Touchscreen Technology & Social Media Integration

Kiran Voleti — Sun, 04 Jul 2010 14:17:06 +0000

CBS Outdoor showcase some of the latest innovations in digital out of home advertising.

Aumented reality uses a camera to overlay an augmented layer onto a streamed image, enabling the user to experience an augmented reality.

The touchscreen allows for deeper brand involvement and social media integration ensures a continued connection between consumer and brand.

Visit www.facebook.com/cbsinnovate to find out more

Augmented Reality game to promote NESQUIK® cream chocolates

Kiran Voleti — Sun, 06 Jun 2010 04:35:15 +0000

Digital Entertainment Company Proje Calide (www.projecalide.com) and Nestlé has teamed up to launch an “Augmented Reality” (AR) game to promote NESQUIK® cream chocolates. The game is played on www.ben10sihirlikartlari.com.

PR release from Proje Calide is here:
http://www.pr.com/press-release/236177

Here is a blog post about the game www.projecalide.com/archives/353

NESQUIK® TV commercial for Ben10 Augmented Reality Game. Ben10 AR game designed and developed for NESQUIK® – Chocolate by Proje Calide. AR gaming cards are distributed with NESQUIK® Cream Chocolate boxes in supermarkets all over Turkey.

CHIP magazine cover in the technology of Augmented Reality

Kiran Voleti — Fri, 21 May 2010 17:45:14 +0000

CHIP did Poland’s first cover that uses Augmented Reality technology. Cover falls even in interactions, there are two buttons on it that can “push” and thereby start the video. Application that used the magazine prepared a Polish company Illusion Garage.

Samsung Singapore launches 3DTV campaign with an Augmented Reality

Kiran Voleti — Fri, 16 Apr 2010 15:03:26 +0000

Samsung Singapore launches 3DTV campaign with an Augmented Reality powered contest.

To complete the entry, users have to view the AR app for clues, in order to submit the Quiz.

Check it out at http://www.samsung.com/sg/3dtv/

Image Source : www.samsung.com

Post Source : Link

Projected Augmented Reality and Furniture

Kiran Voleti — Thu, 08 Apr 2010 18:34:47 +0000

Under the fair presentation of the company EGGER wood products at this year’s ZOW from 08to 11.02. celebrated the “Virtual Design Studio” premiere.

The design agency GROSSE8 developed on behalf of the communications agency for PLAY FRAME EGGER with the “VDS” a presentation tool for pattern visualization in real time and in full size.

During the presentation by the operation of a pass from the company programmed Active Online, touch screen interfaces configurable decor combinations of an inherent 3D mapping module that projects the spatially adjusted data pattern over two full HD projector to two cubes.

The result is before the eyes of the viewer the illusion of a kitchen or an office furniture in original size. The observer has to assess in this way to make its decorative combinations in a realistic spatial effect.

Top priority in the implementation of this new presentation module were the faithful reproduction of the decorative details and decorative paints.

From early March 2010, the “Virtual Design Studio” be part of the revised permanent exhibition in the Austrian parent company of the EGGER Group in St. Johann / Tirol.

Source : vimeo.com

Grazia publishes 3D issue using Augmented Reality

Kiran Voleti — Tue, 23 Mar 2010 09:32:39 +0000

Our next issue is a very special 3D issue that YOU can control. Thanks to the hottest new technology, Augmented Reality, youll be able to bring the issue of Grazia to life. Our Brit-award-winning cover star Florence Welch will sing a private concert for you in a 3D virtual space! – Source : Youtube

Augmented Italian Wine

Kiran Voleti — Mon, 15 Mar 2010 11:50:16 +0000

With “sommelier 2.0″ Andrea Gori (Vice European Champion for sommeliers), Augmented Reality Wine!

Try it Yourself!

1) print the ARmarker pdf fromhttp://www.augmentedadvertising.com/i…
2) Go to http://www.augmentedadvertising.com/i…and authorize webcam
3) show the marker to your webcam as in video, and have fun!

For other Series of videos below are the links

1. Augmented Italian Wine 1

2. Augmented Italian Wine 2

3. Augmented Italian Wine 3

Red Bull Augmented Reality

Kiran Voleti — Tue, 09 Mar 2010 08:04:38 +0000

Check out how Olympic gold medalist Lindsey Vonn’s new limited edition Red Bull Six Pack talks to you!

Augmented Reality is to magazines what the bonus section is to DVD. This new technology makes The Red Bulletin come alive on your computer screen. Prepare to be amazed!

To know more visit : Link

FRijj to launch augmented reality campaign

Kiran Voleti — Sun, 07 Feb 2010 12:22:04 +0000

Dairy Crest’s flavoured milk drink brand, FRijj, is launching a multi-media campaign featuring augmented reality across its entire range in a bid to drive consumer brand awareness.