Archive for Marketing

AR! Pirates sets sail

Jul 15, 2010 3 Comments by realareal

Available now for Series 60 Symbain 5th edition smartphones, AR! Pirates is Optricks Media’s first augmented reality game for mobile platforms. It’s a fun and innovative first-person shooter that pits you against fleets of approaching pirate galleons that fire at you from all angles as they sail towards the island where the Captain’s treasure is [...]

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CBS Outdoor – Augmented Reality, Touchscreen Technology & Social Media Integration

Jul 04, 2010 1 Comment by realareal

CBS Outdoor showcase some of the latest innovations in digital out of home advertising. Aumented reality uses a camera to overlay an augmented layer onto a streamed image, enabling the user to experience an augmented reality. The touchscreen allows for deeper brand involvement and social media integration ensures a continued connection between consumer and brand. [...]

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Augmented Reality game to promote NESQUIK® cream chocolates

Jun 06, 2010 1 Comment by realareal

Digital Entertainment Company Proje Calide (www.projecalide.com) and Nestlé has teamed up to launch an “Augmented Reality” (AR) game to promote NESQUIK® cream chocolates. The game is played on www.ben10sihirlikartlari.com. PR release from Proje Calide is here: http://www.pr.com/press-release/236177 Here is a blog post about the game  www.projecalide.com/archives/353 NESQUIK® TV commercial for Ben10 Augmented Reality Game. Ben10 [...]

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CHIP magazine cover in the technology of Augmented Reality

May 21, 2010 No Comments by realareal

CHIP did Poland’s first cover that uses Augmented Reality technology. Cover falls even in interactions, there are two buttons on it that can “push” and thereby start the video. Application that used the magazine prepared a Polish company Illusion Garage.

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Samsung Singapore launches 3DTV campaign with an Augmented Reality

Apr 16, 2010 2 Comments

Samsung Singapore launches 3DTV campaign with an Augmented Reality powered contest. To complete the entry, users have to view the AR app for clues, in order to submit the Quiz. Check it out at http://www.samsung.com/sg/3dtv/ Image Source : www.samsung.com Post Source : Link

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