NOTE: This App will not work unless you download and print the Special Markers from:  augmentedxmas.com

We wish you the MOST AMAZING AUGMENTED X-MAS! With this App you can get into the holiday spirit anywhere anytime!

Take pictures with the SNOW falling down or sitting next to your own virtual FIREPLACE. Dance with SANTA or decorate your virtual X-MAS TREE! Have a SNOWMAN even when you have no snow around! Anything is possible. Of course you can share your pictures with all your friends using FACEBOOK, TWITTER or EMAIL. Be sure to post your most amazing Augmented X-Mas photos on our Facebook page.

For more information and a movieclip of the app in action please visit: augmentedxmas.com!

APP FEATURES

5 special X-Mas scenes

- X-MAS TREE
- DANCING SANTA
- FIREPLACE
- GIFTS IN DIFFERENT COLORS
- A SNOWMAN (even when there’s no real snow around)

- Falling Snow On / Off
- Choose between 3 different hats on your snowman
- Change colors of your decorations
- Enjoy a cozy fireplace anywhere
- Make a photo and share it using Facebook or Email

TECH FEATURES 

- Retina / HD support
- Universal App (iPad2, iPhone, iPod Touch)
- Screenshot functionality
- Social media support (Facebook, Twitter)

Special Notice: This App needs a camera to work. Therefore this App does not work on iPad1!

iTunes URL : http://itunes.apple.com/us/app/augmented-x-mas/id486365074?ls=1&mt=8

How do you sell a car like the new 2012 Beetle? You shoot a fun ad that showcases the car from all angles. The more difficult question is how do you wow the pants off people with the ad? You let them experience it in 3D!

The resulting app uses AR to project 3D animations onto actual surfaces such as billboards and bus shelters when you point your iPhone or iPad at them. The Beetle comes flying out of the ad and jumps off ramps, right on your mobile device!

iTunes URL : http://itunes.apple.com/us/app/id466034540?mt=8

The Beetle is back. Same soul. Different shell. Download the app at http://www.vwjuicedup.ca

First Augmented Reality app for luxury hotels, where users can point at a hotel and receive all the content appearing on their screen in realtime.. e.g.: user walking past a hotel, and points at it- he would see the room rates, availability, weekend rate, offers all on the go…..

Read more… http://www.virtualmob.co.uk/traveleasy/Home.html

Photo Slideshow at Link

Let it Sparkle run with GoldRun from Swarovski Elements happening on Rodeo Drive until January 10, 2011. Swarovski Elements has taken over Rodeo Drive this holiday season and is giving fans the chance to interact with products from the Rodeo Drive collection in a whole new way – in Augmented reality! Users simply go to Rodeo Drive, download the app and interact with the products made with Swarovski Elements, stand in sparkling snow and snap pics.

Each user who completes the run will get a free gift with purchase at participating retailers! In addition to GoldRun, Swarovski Elements: – is asking anyone and everyone around the world to send a holiday greeting tweet with #letitsparkle OR text their holiday greeting with the word SPARKLE to 877877 (Text is US only).

We already had tweets sent from Jessica Alba, Versace, Armani, Roberto Cavalli and more! – will choose 3 of their favorite tweets every Friday in December to win jewelry from SWAROVSKI CRYSTALLIZED™. – will take above greetings that come in and display them on a custom created helix sign on Rodeo Drive for all to see either on the street in LA or via a livestream camera showing until January 10, 2012 on the Swarovski Elements Facebook page!

For details on all of the above plus a fun 3D mock up of Rodeo Drive, please see the Swarovski Elements Facebook page here: http://on.fb.me/uahwgj

iTunes URL : http://itunes.apple.com/us/app/goldrun/id396800792?mt=8

From the Smurf™-O-Vision:
Second Screen Experience toAll-New Holiday Quests for The Smurfs™ Village App,
the Possibilities are Endless!

The Smurfs™ Among the First Titles to Offer UltraViolet™
for Streaming to PCs and Mobile Devices

Culver City, CA December 1, 2011) – When Sony Pictures Animation’s hybrid live-action animated worldwide hit feature film, The Smurfs™ becomes available on the recently announced Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Gift Set on December 2nd, viewers will be treated to a cornucopia of interactive bonus options geared to consumers’ rapidly-expanding electronic diversity.

Smurf-O-Vision: Second Screen Experience
http://itunes.apple.com/us/app/smurf-o-vision-the-smurfs/id477148788?mt=8

First up is a brand new, one-of-a-kind special feature that transforms the movie-watching experience by allowing viewers to explore specially created content synced to their iPad®, iPhone®, or iPod Touch®. This groundbreaking application allows users to interact with The Smurfs™ Blu-ray™ by simply downloading the new Smurf-O-Vision: Second Screen Experience App onto a “second screen” device (an iPad®, iPhone® or iPod Touch®) and syncing it to the movie using easy on-screen instructions. Once connected, Smurfs will appear on their television, as well as their second screen, to sing, dance and do all kinds of Smurf-tastic things. Viewers will engage in fun activities, like popping bubbles and balloons, playing with Azrael, opening Jokey’s present, zapping Gargamel, and much more! They can even fill their screen with Smurfs or Smurfberries and take a photo to share with family and friends. The Smurf-O-Vision app will also give you access to clips of The Smurfs™ bonus features, including a sneak peek of The Smurfs™: A Christmas Carol short film. Get it free here:

The Smurfs™ Village Game’s new Holiday Quest

The all-new Sony Pictures Animation holiday themed mini-movie, The Smurfs™: A Christmas Carol (which is available on disc with the Holiday Gift Set) is being integrated into the wildly popular The Smurfs™ Village App (available for free in the Apple App Store and Android Marketplace) There are a variety of brand-new holiday-themed quests for consumers exclusively timed to the release of The Smurfs™ movie, such as helping Brainy Smurf grow blackberries for holiday Smurfberry Nog and helping the village build a SnowSmurf. The app will also feature appearances by the never-before-seen characters from the Christmas Carol including Smurfette as the Ghost of Christmas Past, a Santa-dressed Papa Smurf, and Brainy Smurf as the Ghost of Christmas Present. And all of this is set against a special Christmas-themed holiday backdrop for the mushroom houses and gardens of Smurf Village!

On the Apple App Store: http://bit.ly/duoQW6.
On the Android Marketplace: http://bit.ly/qgi0WR.

Collect and Share Smurfs with GoldRun
Parents and kids alike can have great fun seeing themselves alongside a virtual Smurf with this all-new app from GoldRun! Simply access the app or download it free from the Apple App Store, open the Smurfs experience, and take a photo to see yourself standing next to all your favorite Smurf characters, sharable on Facebook, Twitter and Tumblr! A new Smurf will appear each week counting down to the release of The Smurfs™ movie on Blu-ray™ + DVD Holiday Combo Pack.

Check it out here: http://bit.ly/cedb4j.

UltraViolet™
The Smurfs™ will also be among the first titles to offer UltraViolet™ so owners of the Blu-ray can add The Smurfs™ to their free cloud-based UltraViolet Digital Accounts, enabling them to stream or download the film most anywhere they can access the Internet!

As previously announced, The Smurfs™ will be available in Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Gift Set which includes The Smurfs™: A Christmas Carol DVD, an all-new mini-movie exclusive to the Gift Set, and starring the Smurfs™. Based on the timeless holiday classic, The Smurfs™: A Christmas Carol is available for a limited time only.

The Smurfs™ will sell for $45.99 SRP (Blu-ray 3D/DVD), $40.99 SRP (3-Disc Holiday Gift Set) and $30.99 SRP (DVD).

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits, the 2011 hybrid live action/animated family blockbuster, The Smurfs (3D) and the 2009 mouth-watering Cloudy with a Chance of Meatballs (3D), with the family comedy Hotel Transylvania (3D) in Fall 2012. The division is also in production with Aardman Animations on two feature films, the CG-animated family comedy Arthur Christmas (3D) in theaters November 2011 and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D) in March 2012. Open Season 3, the third adventure in Sony Pictures Animation’s successful Open Season franchise, was released on DVD and Blu-ray January 2011. In 2007, Surf’s Up received an Academy Award®-nomination for Best Animated Feature Film. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Beeline Interactive, Inc.
Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer.

Beeline counts the hits Smurfs’® Village, Zombie Cafe™ and Lil’ Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit www.Beeline-i.com.

About Lafig Belgium S.A.:
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf™ universe and of the Smurf™ worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs™. For 50 years, the Culliford family has controlled the Smurf™ characters and all licenses worldwide.

Contacts:
Staci Griesbach Kerry Meehan
Sony Pictures Home Entertainment Carl Samrock Public Relations Inc.
Staci_griesbach@spe.sony.com kerry@cs-pr.com
(310) 244-6903 (818) 260-0777

Swarovski partnered with Goldrun for a special ‘Let it Sparkle’ augmented reality application. The ‘app’ allows everyone strolling on Rodeo Drive to snap pictures of the limited edition products in front of the stores in new and innovative ways. The ‘app’ can be downloaded for free on http://itunes.apple.com/us/app/goldrun/id396800792?mt=8 .

Known the world over for its glamorous shopping ambience, Rodeo Drive is set to sparkle even brighter during the 2011 holiday season with a stunning, state-of-the-art custom SWAROVSKI ELEMENTS installation constructed along its center median. With the cooperation of The City of Beverly Hills and using innovative technology, thousands of SWAROVSKI ELEMENTS combined with LED lights will deliver a modern, interactive holiday experience with the exciting, crystalline creation; the installation is more than pure decoration and enables communication in brilliant new ways for the holiday season. Adding even more glamour to the sparkling celebration, the iconic Via Rodeo Drive lampposts will also be crystallized throughout the holiday season.

“As the epicenter of luxury and the home of premium brands from around the globe, it was the perfect fit for us to collaborate with the City of Beverly Hills and our existing partners on Rodeo Drive for this very special holiday initiative, ” said Reinhard Mackinger, executive vice president, Elements Business, Swarovski North America. “As one of the finest luxury ingredients used in fashion, accessories, jewelry, interiors – and now with our holiday sculpture, SWAROVSKI ELEMENTS is once again able to show its vast range of creativity, innovation and brilliance to help make Rodeo Drive sparkle even brighter.“

“We are very excited by this year’s holiday program and our partnership with SWAROVSKI ELEMENTS,” adds Mayor Barry Brucker. “Their creative team is just phenomenal. They have integrated the sparkle theme into the décor and the holiday events in original and exciting ways. The holidays are always special, but this year with Swarovski and ‘Let it Sparkle,’ shopping in Beverly Hills will be a magical experience.”

On Monday, November 21, 2011, Hollywood actress Jessica Alba, together with SWAROVSKI ELEMENTS and the mayor of Beverly Hills, will unveil the dazzling high-tech installation. As dusk falls, the spectacular sculptures will be transformed into dazzling light, after which Jessica Alba will release the holiday cheer with her own special message, the first to appear on the installations’ ticker tape. Jessica Alba will wear the SWAROVSKI CRYSTALLIZED™ Winter Garden Necklace at the event to mark the company’s support for her charity, baby2baby.org. SWAROVSKI CRYSTALLIZED™ is making a monetary donation in support of Baby2Baby in the spirit of the holiday season. Baby2Baby is a non-profit organization which supplies greater Los Angeles area families in need with essential gear and clothing for their babies and young children through a network of community-based organizations.

“I am honored to be a part of this exciting partnership between SWAROVSKI ELEMENTS™ and Rodeo Drive” says Jessica Alba. “What makes this evening most special is that SWAROVSKI ELEMENTS™ innovative concept store SWAROVSKI CRYSTALLIZED™ will be lending a helping hand to a charity that is very dear to me, Baby2Baby. As a mother, I cannot imagine what it must be like for parents who cannot afford the most basic necessities for their babies. I am so proud to be wearing this beautiful necklace and hope that we are able to raise money for those who need it the most this holiday season.”

Communication, and in particular holiday communication, is central to this special collaboration. Taking inspiration from the ways in which we transmit information – from DNA, Morse code, ticker tape, text messaging to twitter – the interactive installation allows anyone anywhere can join Jessica Alba, Mayor Brucker, Nadja Swarovski and designers Roberto Cavalli, Margherita Missoni, Stuart Weitzman to name a few to tweet their very own holiday message, which will then be instantly displayed on one of the installation’s five chrome DNA helix-like sculptures and live streamed on www.facebook.com/swarovskielements. Embellished with thousands of sparkling SWAROVSKI ELEMENTS, each sculpture will contain an electronic ticker, reminiscent of the ticker tape, one of the earliest digital electronic communications mediums dating back to the late 1800s.

By using the hashtag #letitsparkle, the holiday messages tweeted from around the globe will appear on these sparkling sculptures’ electronic screens. To send a message via SMS in the US only, text the word “sparkle” followed by a holiday greeting to 877877.

Against this spectacular backdrop of crystal and technology, Rodeo Drive’s prestigious retail stores such as Missoni, La Perla, Bebe, Escada and Stuart Weitzman amongst many others will join in the celebrations by focusing the spotlight on their exclusive products made with SWAROVSKI ELEMENTS. Shoppers can revel in the festive atmosphere while seeking out those fabulous ‘must have’ items of jewelry, fashion, accessories, lingerie and footwear and also discover for themselves the exclusive limited editions all made with SWAROVSKI ELEMENTS.

In order to celebrate the exclusive designs, Swarovski partnered with Goldrun for a special ‘Let it Sparkle’ augmented reality application. The ‘app’ allows everyone strolling on Rodeo Drive to snap pictures of the limited edition products in front of the stores in new and innovative ways. The ‘app’ can be downloaded for free on http://itunes.apple.com/ us/app/goldrun/id396800792?mt=8.

The SWAROVSKI ELEMENTS holiday installation on Rodeo Drive will be unveiled on Monday, November 21, 2011 through till January 3, 2012. Rodeo Drive and SWAROVSKI ELEMENTS’ sparkling partnership is guaranteed to make holiday celebrations lighter, brighter, more glamorous and even more joyful.

SWAROVSKI ELEMENTS Holiday Celebrations Around the World

The SWAROVSKI ELEMENTS’ holiday partnership with Rodeo Drive is not the only sparking celebration for 2011. London’s iconic Harrods department store as well as famous Takashimaya locations in Tokyo and Singapore will also be aglitter for holiday 2011.

About SWAROVSKI ELEMENTS

SWAROVSKI ELEMENTS is the premium brand for the finest precision cut crystal elements manufactured by Swarovski. The designer’s choice since the founding of the company by Daniel Swarovski in 1895, SWAROVSKI ELEMENTS continues to provide inspiration for creative innovators in the worlds of fashion, jewelry, accessories, interior design and lighting. The coveted “MADE WITH SWAROVSKI ELEMENTS” label serves as a certificate of absolute authenticity and ensures that partners’ products are made with genuine SWAROVSKI ELEMENTS.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses; one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision- cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

ID PR

Amanda Bullock / Alex Wagner
Email: abullock@id-pr.com / awagner@id-pr.com
Tel: +1 212 774 6155/ +1 323 822 4800

Swarovski North America
Alexandria Nahlous
Mail: alexandria.nahlous@swarovski.com
Tel: +1 212 601 2555
WWW.SWAROVSKI-ELEMENTS.COM

Aurasma is a revolutionary, must-have platform that weaves the physical and virtual worlds together for the first time. And it’s FREE!

Make the world around you fully interactive with the application the New York Times says “[blurs] the line between cyberspace and the physical world,” and Wired thinks “can change the way we look at and interact with physical objects.”

Discover and share video, audio, games, and other rich content with your friends.

FEATURES:

- Images come to life, like newspapers and portraits in Harry Potter!
- Interact with videos, images, animations, recordings, and animations.
- Create your own channels and make your own virtual world of your street for your friends.
- Get valuable deals, offers, or exclusive content from movie studios, retail stores, and other major brands.

iTunes URL : http://itunes.apple.com/us/app/aurasma-lite/id432526396?mt=8

Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasmsa, it works with smart phone and tablets to, in real time, turn static images or even objects into videos, games and interactive experiences. Aim your phone at a building and see a video about that building. Aim it at a picture in a newspaper and launch an interactive experience.

This video was supplied by Autonomy.

Official Website : http://www.aurasma.com

This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover…

Let’s bring the season to life with the Starbucks Cup Magic app! Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover…

The app will also keep you up-to-date on the latest holiday offers and events from Starbucks. And when the holidays are over you’ll be prompted to install an updated edition just in time for some Valentine fun.

Features:
• Experience:
Find Starbucks holiday characters, scan them using the Starbucks Cup Magic app and watch them come life and create some holiday magic.

• Character Gallery:
Track each character as you find and bring them to life. Characters include: Carolers, Skater, Sledder and Dog, Fox and Squirrel.

• eGift:*
Send an instant Starbucks Card eGift using the Starbucks Cup Magic app. Because it’s never too late to give everyone on your list a delicious treat from Starbucks.

• Holiday Offers:
We’ll keep you up-to-date with notifications featuring the latest holiday offers and events from Starbucks.

*Note: eGifting feature is not available outside of the US.

*Compatible with iPhone 3GS and newer. Not compatible with iPad or iPad 2

iTunes URL : http://itunes.apple.com/us/app/starbucks-cup-magic/id469972089?mt=8

Android Market : https://market.android.com/details?id=com.starbucks.holiday

The L.A. Adventure was a 3-day scavenger hunt set in downtown Los Angeles during Blog World Expo 2011. Users captured a unique AR object each day to unlock messages and exclusive content for a chance to win daily prizes and enter into the grand prize sweepstakes. Winners were announced November 07.

The Nationwide promotion shared a similar user flow as the LA Adventure. It featured a single challenge at a time, each with a two-day duration, leading up the final day’s challenge. Daily prizes such as gift cards were awarded to randomly-selected users, and each participant was entered into the grand prize sweepstakes.

The grand prize winner will receive a 2011 Ford Escape.

Campaign durations:
L.A. Adventure (Blog World Expo): November 03 @ 9amPST – November 05 @11:59pmPST
Nationwide: November 04 @ 5:30pmPST – November 18 @ 11:59amPST

Contact: VISIBILITY
Len Stein

MobileRealtyApps.com debuted it’s HomeSpotter house hunting feature at the NAR 2011 Expo at the Innovation Open House.

HomeSpotter uses a technology called augmented reality to overlay property information on a device’s live camera feed. As a home hunter points their iPhone down the street, they see a view of the street and info on all the houses for sale pops up. There’s even a radar display that show the direction and proximity of nearby properties for sale.

HomeSpotter is currently available to a limited number of brokers for iPhone and iPad apps, and will be coming soon to Android phones as well. HomeSpotter is the first such platform available on the iPad. It’s also the only readily available solution that allows any real estate broker to have their own augmented realty app.