First Augmented Reality app for luxury hotels, where users can point at a hotel and receive all the content appearing on their screen in realtime.. e.g.: user walking past a hotel, and points at it- he would see the room rates, availability, weekend rate, offers all on the go…..

Read more… http://www.virtualmob.co.uk/traveleasy/Home.html

Photo Slideshow at Link

From the Smurf™-O-Vision:
Second Screen Experience toAll-New Holiday Quests for The Smurfs™ Village App,
the Possibilities are Endless!

The Smurfs™ Among the First Titles to Offer UltraViolet™
for Streaming to PCs and Mobile Devices

Culver City, CA December 1, 2011) – When Sony Pictures Animation’s hybrid live-action animated worldwide hit feature film, The Smurfs™ becomes available on the recently announced Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Gift Set on December 2nd, viewers will be treated to a cornucopia of interactive bonus options geared to consumers’ rapidly-expanding electronic diversity.

Smurf-O-Vision: Second Screen Experience
http://itunes.apple.com/us/app/smurf-o-vision-the-smurfs/id477148788?mt=8

First up is a brand new, one-of-a-kind special feature that transforms the movie-watching experience by allowing viewers to explore specially created content synced to their iPad®, iPhone®, or iPod Touch®. This groundbreaking application allows users to interact with The Smurfs™ Blu-ray™ by simply downloading the new Smurf-O-Vision: Second Screen Experience App onto a “second screen” device (an iPad®, iPhone® or iPod Touch®) and syncing it to the movie using easy on-screen instructions. Once connected, Smurfs will appear on their television, as well as their second screen, to sing, dance and do all kinds of Smurf-tastic things. Viewers will engage in fun activities, like popping bubbles and balloons, playing with Azrael, opening Jokey’s present, zapping Gargamel, and much more! They can even fill their screen with Smurfs or Smurfberries and take a photo to share with family and friends. The Smurf-O-Vision app will also give you access to clips of The Smurfs™ bonus features, including a sneak peek of The Smurfs™: A Christmas Carol short film. Get it free here:

The Smurfs™ Village Game’s new Holiday Quest

The all-new Sony Pictures Animation holiday themed mini-movie, The Smurfs™: A Christmas Carol (which is available on disc with the Holiday Gift Set) is being integrated into the wildly popular The Smurfs™ Village App (available for free in the Apple App Store and Android Marketplace) There are a variety of brand-new holiday-themed quests for consumers exclusively timed to the release of The Smurfs™ movie, such as helping Brainy Smurf grow blackberries for holiday Smurfberry Nog and helping the village build a SnowSmurf. The app will also feature appearances by the never-before-seen characters from the Christmas Carol including Smurfette as the Ghost of Christmas Past, a Santa-dressed Papa Smurf, and Brainy Smurf as the Ghost of Christmas Present. And all of this is set against a special Christmas-themed holiday backdrop for the mushroom houses and gardens of Smurf Village!

On the Apple App Store: http://bit.ly/duoQW6.
On the Android Marketplace: http://bit.ly/qgi0WR.

Collect and Share Smurfs with GoldRun
Parents and kids alike can have great fun seeing themselves alongside a virtual Smurf with this all-new app from GoldRun! Simply access the app or download it free from the Apple App Store, open the Smurfs experience, and take a photo to see yourself standing next to all your favorite Smurf characters, sharable on Facebook, Twitter and Tumblr! A new Smurf will appear each week counting down to the release of The Smurfs™ movie on Blu-ray™ + DVD Holiday Combo Pack.

Check it out here: http://bit.ly/cedb4j.

UltraViolet™
The Smurfs™ will also be among the first titles to offer UltraViolet™ so owners of the Blu-ray can add The Smurfs™ to their free cloud-based UltraViolet Digital Accounts, enabling them to stream or download the film most anywhere they can access the Internet!

As previously announced, The Smurfs™ will be available in Blu-ray 3D™, DVD, digital, and a limited edition 3-Disc Holiday Gift Set which includes The Smurfs™: A Christmas Carol DVD, an all-new mini-movie exclusive to the Gift Set, and starring the Smurfs™. Based on the timeless holiday classic, The Smurfs™: A Christmas Carol is available for a limited time only.

The Smurfs™ will sell for $45.99 SRP (Blu-ray 3D/DVD), $40.99 SRP (3-Disc Holiday Gift Set) and $30.99 SRP (DVD).

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits, the 2011 hybrid live action/animated family blockbuster, The Smurfs (3D) and the 2009 mouth-watering Cloudy with a Chance of Meatballs (3D), with the family comedy Hotel Transylvania (3D) in Fall 2012. The division is also in production with Aardman Animations on two feature films, the CG-animated family comedy Arthur Christmas (3D) in theaters November 2011 and the stop-frame animated high-seas adventure, The Pirates! Band of Misfits (3D) in March 2012. Open Season 3, the third adventure in Sony Pictures Animation’s successful Open Season franchise, was released on DVD and Blu-ray January 2011. In 2007, Surf’s Up received an Academy Award®-nomination for Best Animated Feature Film. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

About Beeline Interactive, Inc.
Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer.

Beeline counts the hits Smurfs’® Village, Zombie Cafe™ and Lil’ Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit www.Beeline-i.com.

About Lafig Belgium S.A.:
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf™ universe and of the Smurf™ worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs™. For 50 years, the Culliford family has controlled the Smurf™ characters and all licenses worldwide.

Contacts:
Staci Griesbach Kerry Meehan
Sony Pictures Home Entertainment Carl Samrock Public Relations Inc.
Staci_griesbach@spe.sony.com kerry@cs-pr.com
(310) 244-6903 (818) 260-0777

Aurasma is a revolutionary, must-have platform that weaves the physical and virtual worlds together for the first time. And it’s FREE!

Make the world around you fully interactive with the application the New York Times says “[blurs] the line between cyberspace and the physical world,” and Wired thinks “can change the way we look at and interact with physical objects.”

Discover and share video, audio, games, and other rich content with your friends.

FEATURES:

- Images come to life, like newspapers and portraits in Harry Potter!
- Interact with videos, images, animations, recordings, and animations.
- Create your own channels and make your own virtual world of your street for your friends.
- Get valuable deals, offers, or exclusive content from movie studios, retail stores, and other major brands.

iTunes URL : http://itunes.apple.com/us/app/aurasma-lite/id432526396?mt=8

Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasmsa, it works with smart phone and tablets to, in real time, turn static images or even objects into videos, games and interactive experiences. Aim your phone at a building and see a video about that building. Aim it at a picture in a newspaper and launch an interactive experience.

This video was supplied by Autonomy.

Official Website : http://www.aurasma.com

This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover…

Let’s bring the season to life with the Starbucks Cup Magic app! Use the app to find and scan all five Starbucks Holiday Characters – on Red Cups, Christmas Blend bags, in-store and more – and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you’ll discover…

The app will also keep you up-to-date on the latest holiday offers and events from Starbucks. And when the holidays are over you’ll be prompted to install an updated edition just in time for some Valentine fun.

Features:
• Experience:
Find Starbucks holiday characters, scan them using the Starbucks Cup Magic app and watch them come life and create some holiday magic.

• Character Gallery:
Track each character as you find and bring them to life. Characters include: Carolers, Skater, Sledder and Dog, Fox and Squirrel.

• eGift:*
Send an instant Starbucks Card eGift using the Starbucks Cup Magic app. Because it’s never too late to give everyone on your list a delicious treat from Starbucks.

• Holiday Offers:
We’ll keep you up-to-date with notifications featuring the latest holiday offers and events from Starbucks.

*Note: eGifting feature is not available outside of the US.

*Compatible with iPhone 3GS and newer. Not compatible with iPad or iPad 2

iTunes URL : http://itunes.apple.com/us/app/starbucks-cup-magic/id469972089?mt=8

Android Market : https://market.android.com/details?id=com.starbucks.holiday

The L.A. Adventure was a 3-day scavenger hunt set in downtown Los Angeles during Blog World Expo 2011. Users captured a unique AR object each day to unlock messages and exclusive content for a chance to win daily prizes and enter into the grand prize sweepstakes. Winners were announced November 07.

The Nationwide promotion shared a similar user flow as the LA Adventure. It featured a single challenge at a time, each with a two-day duration, leading up the final day’s challenge. Daily prizes such as gift cards were awarded to randomly-selected users, and each participant was entered into the grand prize sweepstakes.

The grand prize winner will receive a 2011 Ford Escape.

Campaign durations:
L.A. Adventure (Blog World Expo): November 03 @ 9amPST – November 05 @11:59pmPST
Nationwide: November 04 @ 5:30pmPST – November 18 @ 11:59amPST

Contact: VISIBILITY
Len Stein

MobileRealtyApps.com debuted it’s HomeSpotter house hunting feature at the NAR 2011 Expo at the Innovation Open House.

HomeSpotter uses a technology called augmented reality to overlay property information on a device’s live camera feed. As a home hunter points their iPhone down the street, they see a view of the street and info on all the houses for sale pops up. There’s even a radar display that show the direction and proximity of nearby properties for sale.

HomeSpotter is currently available to a limited number of brokers for iPhone and iPad apps, and will be coming soon to Android phones as well. HomeSpotter is the first such platform available on the iPad. It’s also the only readily available solution that allows any real estate broker to have their own augmented realty app.

Juiced up Augmented Reality for a Juiced up VW.

VWJUICEDUP is a String-based augmented reality app, intended to use AR markers on billboards and transit shelters to help position the 2012 Volkswagen Beetle as an innovative take on a classic form by giving consumers an immersive experience that’s as exciting and innovative as the car itself.

The Beetle is back. Same soul. Different shell. Download the app at http://www.vwjuicedup.ca

Digital Embryo is releasing a new iOS game titled XenoCube which features a very unique implementation of augmented reality as one of the game\’s 5 modes. This isn\’t your ordinary tech demo but rather an extension of the game that allows players to play the game the way it was intended to be played. Look for XenoCube coming to the App Store this November.

A demonstration of XenoCube’s augmented reality mode.

Experience a brand new way to play match 3 puzzle gaming in this futuristic themed game that takes match 3 to a whole new level with 3D Matching, Simulated 3D FX and even Augmented Reality. Featuring 5 unique game modes players will match 3 or more colors across multiple sides and earn power ups for bigger and more explosive effects. Match 3 gaming will never be the same again.

SAN FRANCISCO OCTOBER 12, 2011- metaio has teamed with Universal Pictures to create a first-of-its-kind virtual and Augmented Reality mobile app to promote the thriller The Thing, in theaters October 14. The free app features a 360° flamethrower game in which players must use their weapons to survive attacks from invasive creatures that come at them from all sides. Players may also “Infect” themselves, which uses facial recognition elements to show what it looks like when invaded by The Thing! Users may then upload the photos and share the horrific results with their friends.

In the flamethrower game, players assume the role of one of the surviving Antarctic scientists, trapped in a dimly-lit virtual laboratory just like the one in the film. Players must move their mobile devices 360° to defend themselves from the attacking alien creatures lurking in the shadows. To “Infect” themselves (or a friend), players may simply use thefront camera to snap their photo, then watch as they turn into The Thing in real time. They will become The Thing!

The app may be downloaded for free in both the iTunes App Store and the Android Market, and it was created using metaio’s advanced Mobile SDK (Software Development Kit). “We’re very pleased to partner with Universal on building a game that is not only fun to play, but also places the player amidst a similar horrific and suspenseful environment as the film,” said Lisa Murphy, project lead and metaio Sr. Business Development Manager. “Our Mobile SDK allows us to create rich, interactive mobile applications that truly immerse the user in the experience.”

metaio’s Mobile SDK is the most comprehensive solution to create Augmented Reality applications for iPhone and Android devices. Featuring a high-level API and the latest in image recognition technologies, it allows developers to produce high-quality applications with low effort.

Learn more about The Thing Mobile App, the movie and metaio:

• Watch the trailer for The Thing
• The Thing official site
• Learn more about the Unifeye Mobile SDK
• Download the Thing: Flamethrower for iOS
• Download the Thing: Flamethrower for Android

About The Thing

Antarctica: an extraordinary continent of awesome beauty. It is also home to an isolated outpost where a discovery full of scientific possibility becomes a mission of survival when a creature is unearthed by a crew of international scientists. Accidentally unleashed at this marooned colony, it has the ability to turn itself into a perfect replica of any living being. It can look just like you or me, but inside, it remains inhuman. In the thriller The Thing, paranoia spreads among a group of researchers as they encounter something that has the ability to turn itself into an exact replica of any living being. Paleontologist Kate Lloyd (Mary Elizabeth Winstead) has traveled to the desolate region for the expedition of her lifetime. Joining a Norwegian scientific team that has stumbled across a creature buried in the ice, she discovers an organism that seems to have died in the ice eons ago. But it is about to wake up. When a simple experiment frees the thing from its frozen prison, Kate must join the crew’s pilot, Carter (Joel Edgerton), to keep it from killing them off one at a time. And in this vast, intense land, a parasite that can mimic anything it touches will pit human against human as it tries to survive and flourish. The Thing serves as a prelude to John Carpenter’s classic 1982 film of the same name. Directed by Matthijs van Heijningen, the thriller is produced by Strike Entertainment’s Marc Abraham and Eric Newman (Dawn of the Dead). www.thethingmovie.net

About metaio

As the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user’s real environment. Founded in February 2003, metaio currently employs 70+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has been working with more than 450 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.

Contact United States
Trak Lord
PR & Marketing Manager
metaio, Inc.

ARworks prepared an Augmented Reality content in the Junaio AR browser for conVisual, a German mobile marketing agency.
The F1 cars were the key part in the booth of their presence on the dmexco digital marketing exhibtion in Cologne, September 2011.

The animated cars were presented in 3 forms – it appeared in front of the back wall of the booth and on the leaflet distributed to the visitors. For both, the guest had to hold their iPhone or Android smartphone on the print. To have this experience search for “convisual pole position” in Junaio and hold your phone on this jpg file.
arworks.eu/​F1.jpg

Another car was presented in a different way – it just simply appeared around the user, without any print necessary. To have this, search for “conVisual ready” in Junaio.

The car were presented in 4 different designs – 3 of them was made by ARworks’ 3D designer team.
(If you want your own one, for the fraction of an original one – contact us)

ARworks is an augmented reality creative development agency connecting the digital world to the real world – with AR.

arworks.eu