“The scientific definitions are unnecessarily complicated. An anthropologist is surely interested in the philosophical difference between augmented reality and augmented virtuality; however we are interested in how we can put the technology at our own use.” – reads the foreword of Introduction to Augmented Reality, a freshly published Kindle-exclusive e-book from digital agency Karmamedia.

Being an “AR 101”, the book is a short but comprehensive, up-to-date look at the marketing aspects of augmented and virtual reality applications in around 35 printed pages. Full of practical tips and tricks, it’s a great read for anyone interested in QR codes, augmented reality games, location-based marketing or virtual worlds.

Especially recommended for marketers both on agency side and client side who wish to know more about the emerging technologies.

The book is available at Amazon Kindle Store (http://amzn.to/intro_to_ar) for $3.49.

START GAME HERE!
A choose your own adventure video, the first of three epic sci-fi videos about a guardian angel who fights demonic robots on earth.

official title: AEON ANGEL XAPHAN

Created by: Young-H. Lee
Starring: Heen Sasithorn ศศิธร พานิชนก
Lead CG Artist: Young-H. Lee
Lead 3D Character Animator: Conrad Turner
2D Titles and Graphics Animator: Adam Lee
2D Effects Artist: Lang Yip

Without putting someone in a car or doing a physical stunt is there a way that you can demonstrate that engines created to be more efficient and eco–friendly can be just as powerful and exciting to drive as any other? Ken Block vs You! is a physical interactive experience at the 2012 NAIAS Autoshow in Detroit which uses Augmented Reality to put you in a video with rally driver Ken Block. While you stand in a prearranged spot the AR Ken Block drives on in an Ecoboost and donuts around you. It\’s a lot of fun and it goes live to the public on Saturday 15th January 2012 at the Ford stand in Detroit.

NBA: King of the Court is the world’s first location-based, augmented reality sports game. Compete to become the “King” of virtual basketball courts placed in real-world locations wherever you are! Available for Android & iPhone! Free to play!

Available on the App Store: http://itunes.apple.com/ca/app/nba-king-of-the-court/id426754996?mt=8

Available on the Android Market: https://market.android.com/details?id=com.ogmento.NBA

“Like” NBA: King of the Court on Facebook: http://facebook.com/NBAKingoftheCourt

Watch your name become the Dell logo! Enjoy the seasonal themes. Record your tomfoolery and share with the world…

For more information visit http://dellgruesse.de/

REALYZ offers an augmented reality application for innovative spray your window fashion.

A single projector and a computer to see all of your catalogs and collections on your own models.

In standalone mode, the outfits are cycled through automatically.
In interactive mode, the outfits can be changed by clients using a tablet, iPad, smartphone or iphone.

REALYZ presents its new application!

Using an interactive projection on physical objects, this application allows future customers to decide which clothes combination will be the best by seeing it on a reel mannequin in real time.

For more information: www.realyz.com

Grid is an Augmented Reality environment which provides a spatial configuration for real-time gaming at an architectural scale. This project showcases a prototype of the AR environment devised at one to one scale to test the possibilities of augmented reality in the built environment. The project uses a simple architectural maze which people can navigate through in real-time. The prototype was developed for the iphone using Qualcomm Augmented Reality SDK and Xcode.

For more information visit:
saharfikouhi.blogspot.com/2011/12/grid-augmented-reality-gaming_27.html

I have predicted some Augmented Reality Upcoming Trends for 2012.

NOTE: This App will not work unless you download and print the Special Markers from:  augmentedxmas.com

We wish you the MOST AMAZING AUGMENTED X-MAS! With this App you can get into the holiday spirit anywhere anytime!

Take pictures with the SNOW falling down or sitting next to your own virtual FIREPLACE. Dance with SANTA or decorate your virtual X-MAS TREE! Have a SNOWMAN even when you have no snow around! Anything is possible. Of course you can share your pictures with all your friends using FACEBOOK, TWITTER or EMAIL. Be sure to post your most amazing Augmented X-Mas photos on our Facebook page.

For more information and a movieclip of the app in action please visit: augmentedxmas.com!

APP FEATURES

5 special X-Mas scenes

- X-MAS TREE
- DANCING SANTA
- FIREPLACE
- GIFTS IN DIFFERENT COLORS
- A SNOWMAN (even when there’s no real snow around)

- Falling Snow On / Off
- Choose between 3 different hats on your snowman
- Change colors of your decorations
- Enjoy a cozy fireplace anywhere
- Make a photo and share it using Facebook or Email

TECH FEATURES 

- Retina / HD support
- Universal App (iPad2, iPhone, iPod Touch)
- Screenshot functionality
- Social media support (Facebook, Twitter)

Special Notice: This App needs a camera to work. Therefore this App does not work on iPad1!

iTunes URL : http://itunes.apple.com/us/app/augmented-x-mas/id486365074?ls=1&mt=8

This year Pixelpusher has been working hard to brighten up the holiday season in more than one way. Instead of gifts we have made a donation on your behalf to the Canadian Brain Tumour Foundation. That’s not all though, we have also created a spectacular display of festive lights to share with you!