Benetton is taking its search for models online to find “new faces of the 21st century.
Benetton is using online and social media tools like Facebook and Twitter to drive publicity.
Now the Italian retailer is taking the search for models into Web 2.0 with a global online casting called “It’s My Time,” to find “new faces of the 21st century.
To Read more and Story source : CNN.com
IT’S MY TIME is a worldwide search for fresh faces and new styles for Benetton’s 2010 campaign.
You could be the face of Benetton in 2010.
Screen Source : Link
