Augmented Reality – Take a quick look at how Big is the market is ?
New York-based ABI Research predicts augmented reality market to touch $350 million in 2014.
Samsung Electronics used Layar( AR browser ) as the leading feature of many advertisements for Galaxy S which generated revenues of $5 billion.
Tech savvy companies (Adobe, Apple, Google, Intel, Nokia, Qualcomm and Samsung) now have joined the AR race and are all developing AR strategies.
Intel Capital invested $ 13.4 million in Layar in late 2010.
Technology analysts at Forrester also see potential for AR to become a force that fundamentally changes the way people behave.
Swedish furniture chain IKEA built an app allowing customers to virtually transport an item of furniture from its catalogue into their homes