January 25, 2011, Sydney
Boutique Accessories is proud to be the first online store in Australia to launch an
augmented reality application to create a virtual mirror. This enables customers to “try on” accessories while browsing the website.
Unlike previous technologies, the Boutique Accessories’ virtual mirror does not need customers to print out markers to hold in front of the webcam in order to activate the application. The virtual mirror automatically detects a webcam, so that customers can “try on” earrings, necklaces and bracelets immediately, take screen shots and post these on Facebook or email to friends.
Boutique Accessories is moving on
Boutique Accessories, recognising the need to build customer confidence in online shopping, developed a virtual mirror that would integrate with their ecommerce system as well as Facebook. This allows a seamless integration between social shopping, interacting with products and instant purchasing.
Breaking the boundaries between virtual and real shopping is important for consumer confidence online. Developments utilising augmented reality will further accelerate this trend.
Allowing customers to try on jewellery to see if it suits their body and style is a big step away from catalogue-shopping, and closer to a real shopping experience, “If more retailers realised the potential benefits of integrating conventinal and online shopping, we would not only have happier customers but a more capable infrastructure for all retailers to utilise the online channel.“
Behind this innovation is a team from Explore Engage, a company who specialises in digital media and technology.
Technical requirements
To make the experience more accessible, instead of downloading a proprietary file, the application runs with Flash version 10.0. The application requires an Internet Explorer, Firefox or Google Chrome browser, and internet connection.
What is augmented reality?
Augmented reality is a term used for a live direct or indirect view of a physical realworld environment whose elements are augmented by virtual computer-generated graphics or sounds. Other such applications used by online shops enable the “trying on” of glasses and clothes, but there are only a handful of these applications in the world, and Boutique Accessories is the first to launch in Australia. Boutique Accessories boasts the widest range of jewellery in a face-tracking virtual mirror experience anywhere in the world.
Boutique Accessories
The official launch on Australia Day is not a coincidence, the date was chosen to outline the site’s main purpose, promoting Australian Fashion Designers to the world and encouraging people to buy Australian.
The Virtual Mirror was created to bring a high-end boutique shopping experience online, complementing the VIP returns policy, which aims to make shopping online a better experience for Boutique Accessories customers.
Click Virtual Mirror to view and use the application.
About BoutiqueAcessories.com.au
www.BoutiqueAccessories.com.au is an online boutique selling Australian Designer Fashion Accessories including Earrings, Necklaces, Bracelets, Handbags and Purses.
Our mission is to recreate a high-end Boutique experience online by over-delivering on customer’s expectations and providing cutting edge technology to constantly improve the online experience. Our customers know that when shopping with us, they have access to the most recent trends in fashion accessories.
Boutique Online Pty Ltd Media
Department Contact Person: Claire
Telephone: 0404035333
Website: www.boutiqueaccessories.com.au
Website: www.exploreengage.com
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