Though the market opportunity for this technique ( Augmented Reality) has not materialised yet, according to Juniper Research, revenue from augmented reality will balloon to $732 million by 2014.
To take this a step further, Qualcomm is launching an augmented reality software development kit (SDK) for Android smartphones in the Middle East.
It provides developers with an advanced feature set, which aids augmentation of 3D images on printed media. It also supports the ability for users to interact with applications by simply touching real world surfaces. It is good for advertisers, businesses, educational institutions and gamers.
source: Gulfnews

I also am of the view that AR can play an important role in the region. As a matter of fact I wrote recent post about it titled How The Retail Industry Can use Augmented Reality.
You should check it out
http://www.nadirshah.com/how-the-retail-industry-can-use-augmented-reality/
Hi,i wanted to know where can i get a demo on Augmented reality….any exhibition any store?