You gotta love the simplicity of purpose and beautiful execution of USPS’s Priority Mail Virtual Box Simulator. This, to me it is an ideal example of a company identifying a user need (finding the right box size for some goods). It is answering that need with a technological solution that uses augmented reality, not because its popular, but because it allows for a really great in-home solution to their customer’s problem. Now, instead of trying to fix the user experience in every one of their thousands of store locations, USPS allows users to go to their site, print the USPS eagle image on a piece of paper, turn on their webcam, launch the simulator and hold the eagle icon up to your camera to see what size box to purchase. Voila, value added and problem solved.
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