Archive for June, 2010

Augmented iPad Reality

Jun 30, 2010 1 Comment by realareal

After having loads of fun during playtime with OSS-tools such as ARToolkit and FLARManager, it is now time to start exploring the real possibilities of AR. While I enjoy the recent hype of AR in marketing campaigns, I’m convinced the real use of AR lies somewhere else. In areas we’re not aware of yet, because [...]

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Best Fifa World Cup Augmented Reality Videos

Jun 29, 2010 3 Comments by realareal

Sony Ericsson Fifa World Cup Augmented Reality Game Pringles Augmented Reality Football Game using Packaging adidas Originals x Bar25 Celebrate FIFA World Cup 2010™ Augmented Reality World Cup Event Shopping Mall Interact3D Zugara Presents: Augmented Reality Gaming Within A Banner Ad

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IBM’s new augmented reality Wimbledon app

Jun 28, 2010 1 Comment by realareal

IBM has launched an app for iPhone and Android devices that is designed to make theWimbledon tennis tournament more of an interactive and social event. Named IBM Seer, the app offers an augmented reality experience that integrates live video streams of matches from the top three courts, as part of a deal with the BBC. [...]

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Urban Dive – Augmented Reality to a new level

Jun 25, 2010 1 Comment by realareal

Urban Dive will be an urban exploration in immersive view service to take ownership of the 3D city. A system of widgets is expected to make a custom interaction with its social networking space. The launch is expected to end 2010 on Mac/PC, iPad and mobile The future of local search according to PagesJaunes! PagesJaunes [...]

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MIT’s Robot Lamp with Augmented Reality

Jun 24, 2010 1 Comment

MIT has created its own version of a magic lamp. Nathan Linder of the Fluid Interfaces Group at MIT Media Lab has created the LuminAR Bulb, a compact system that combines a pico projector, wireless computer, and camera all in a package that can screw into a regular light socket. For more information please visit http://direct.media.mit.edu/people/natan/current/luminar.html

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